Well, the statistics I saw after the v1.2 update are really interesting, but more on that later.
I published DefCom on April, 2014. Until September, the game saw a little bit more then 700 downloads. I used a shareware model, so you can play the first 7 levels and you can then buy the full game for a measly 1.99$. Other then this, no in-ap purchases whatsoever. About 60 nice people actualy bought unlocked the game (thanks again). Which I concluded that game doesn’t suck, since I think a 10% conversion rate is OK. Anyways, I didn’t get any coverage or mentions in any medium to boost the downloads or sales.
Now back to the v1.2 update. This update added a new star-system to explore and also new missions and a boss level. The problem is, it came far too late. I was thinking that no one will bother to upgrade, since the average new downloads in the past weeks were only a handful. What shocked me is:
- Actually 48 people updated. So basically apart from the newish downloads, I guess at least 30-40 people didn’t uninstalled the app for the past 6 or so months.
- Moreover, 276 people have redownloaded the app. on the day of the update. However, when I check the reports, they are using “desktop”. I don’t know what it means, since the game is only available for iPad! I’ll appreciate if anybody can shed some light on this. (Edit: There is a good explanation of this on stack exchange. So basically, you can download an app to your iOS device from your desktop iTunes. Hmm)
Well, I’ll track the updates and the new downloads some more. If they reach a reasonable level, then I’m really thinling to add more content before starting to work on DefCom 2. Let’s wait and see.